Genevieve Downes, Senior Manager (Marketing and Corporate Communications) – Bank of Saint Lucia Ltd
Bank of Saint Lucia has recently launched its brand- new value card campaign to bring more life and flavor to its attractive suite of VISA card products.
The Spend Life Living campaign was unveiled just in time for Lucian Carnival and promises to give BOSL customers an exciting new experience while using their Credit Cards.
Lyndon Arnold, Deputy Managing Director (Operations) – Bank of Saint Lucia Ltd
The launch of the “Spend Life Living” campaign, according to Senior Manager of Marketing, Genevieve Downes is a call to action encouraging customers to embrace life’s moments, big and small, with confidence, convenience and rewards.
The launch featured the unveiling of a brand-new TV commercial and My Rewards animation, each with a new tone and visual identity that has replaced the typical, generic financial imagery with the celebration of real-life moments.
Tarbula Aimable- Amedee, Card Services Manager – Bank of Saint Lucia Ltd
Card Services Manager, Mrs. Tarbula Aimable-Amedee, was pleased to add that one of the best parts of the campaign is knowing that it is fully supported by card products that customers can truly depend on.
Deputy Managing Director, Lyndon Arnold closed the ceremony by thanking the various teams who brought this campaign to life as it accurately reflects the image of BOSL and the positive impact is has had in various communities island wide.
