State of Tourism conference to feature innovation hub

Published on September 22, 2025

The Caribbean Tourism Organization (CTO) will debut a groundbreaking Innovation Hub at the upcoming State of the Tourism Industry Conference (SOTIC) 2025, presented in partnership with Winged Whale Media, a global leader in immersive media solutions.

The Innovation Hub will showcase how virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are transforming tourism marketing, visitor engagement, workforce development, and destination resilience.

Attendees will have the opportunity to explore interactive experiences ranging from reef and rainforest VR journeys to AI-powered booking assistants and digital wayfinding tools.

Ed Limon, Cofounder and Producer at Winged Whale Media, said the Innovation Hub is de signed to inspire tourism leaders while demonstrating practical tools that can be deployed immediately across the region. “Innovation is how we tell our stories, protect our places and welcome the world,” he said.

The Hub will also capture engagement data and feedback from delegates, helping CTO and its partners identify pilot-ready initiatives for destinations across the region.