Saint Lucia reinforces its visibility in Canada

Published on September 29, 2025

The Saint Lucia Tourism Authority (SLTA) has strengthened its presence in Canada with a seven-city roadshow in partnership with Air Canada, to celebrate the airline’s 50th Anniversary. It took place September 4 – 22, visiting Halifax, Calgary, Edmonton, Vancouver, Montreal, Toronto, and Windsor

The SLTA says the initiative underscores Saint Lucia’s commitment to the Canadian market, by strengthening partnerships with travel advisors across Canada. At the center of this effort is the Saint Lucia Expert Program (SLEx), an award-winning online training and loyalty platform that equips travel advisors with in-depth destination knowledge, sales tools, and rewards program.

The roadshow is supported by a range of accommodation partners, including Harmony Marina Suites, Windjammer Landing Resort & Residences, Bay Gardens Resorts, Jade Mountain, Anse Chastanet, Secrets St. Lucia, Zoetry Marigot Bay, Sandals Resorts, Serenity at Coconut Bay, Coconut Bay Beach Resort and Spa, Royalton St. Lu cia, Hotel Chocolat, Ladera, Ti Kaye Resort, and Sugar Beach – A Viceroy Resort.