Francesca Commisso strengthens SLTA’s presence in North America

Published on June 1, 2026

The Saint Lucia Tourism Authority (SLTA) has strengthened its North American trade presence with the appointment of Francesca Commisso, Director of Travel Trade for Trove Tourism Development Advisors (“Trove”), as Business Development Manager, USA.

Francesca will be working with the rest of the team at Trove as part of a broader effort to deepen engagement in one of Saint Lucia’s most critical source markets.

Based in New York City, Commisso will be responsible for supporting trade development initiatives across the Northeastern United States, working closely with SLTA’s Directors of Marketing and Sales, travel advisors, tour operators, and key industry partners.

On a wider note, Trove Tourism Development Advisors is supporting SLTA with US travel trade engagement, travel advisor outreach, and consumer marketing, supported by tour operator co-op campaigns, and ongoing market intelligence to identify growth opportunities.

Her appointment underscores SLTA’s continued focus on expanding market penetration and driving sustained visitor growth from North America.