CTO’s “Our Cultural Gem” Campaign for Caribbean Tourism Month

Published on October 20, 2025

The Caribbean Tourism Organization (CTO) has launched a regional storytelling initiative that will anchor Caribbean Tourism Month in November and celebrate the theme “Caribbean Cultural Mosaic: Rejuvenating Heritage and Authenticity”.

Under the subtheme “Our Cultural Gem”, the initiative will showcase short features from CTO’s member destinations that highlight the traditions, creativity and resilience that make the Caribbean a world leader in culture-based tourism.

The initiative supports the CTO Reimagine Plan 2025–2027, advancing the pillar on Sustainable and Regenerative Tourism by accelerating development of the Orange Economy the cultural, creative and heritage sectors that drive innovation and local value creation; and laying the groundwork for a regional database of cultural and creative tourism resources.

Throughout November, CTO will showcase across social media a curated series of 2–3 minute videos or photo stories submitted by member countries. The resulting “digital mosaic” will amplify regional visibility for artisans, creatives, cultural practitioners and community initiatives.