CTA provides industry standards training for MSMEs

Published on June 1, 2026

On Thursday, May 21, 2026, the Agency hosted a Public Liability and Tourism Service Standards Workshop, bringing together more than 40 community tourism partners and stakeholders for a day of practical learning and industry engagement.

Facilitated in collaboration with the Saint Lucia Bureau of Standards and WJ Montgomery, the workshop focused on critical areas including tourism service standards, customer experience, safety procedures, risk management, emergency preparedness, and public liability insurance.

The initiative forms part of the CTA’s broader mission to professionalize and empower community tourism operators while ensuring that Saint Lucia’s authentic cultural and heritage experiences remain globally competitive.

Chief Executive Officer of the CTA, Dahlia Guard, noted that the Agency remains deeply committed to building the capacity of local tourism entrepreneurs and communities.