CHTA announces 2025 CHIEF Awards




Published on November 24, 2025

Environmental Sustainability (left to right): CHIEF Program Chair, Patricia Affonso-Dass, CHTA President Sanovnik Destang and Auslando Davis from Curtain Bluff Antigua, West Indies

The Caribbean Hotel and Tourism Association (CHTA) proudly unveiled the winners of the 2025 Caribbean Hotel Industry Exchange Forum (CHIEF) Awards at the opening of the annual event, taking place in Barbados from November 16–18.


The CHIEF Awards highlight excellence across five competitive categories: Environmental Sustainability, People (Staff) Development and Support, Innovative Sales and Marketing, Social Responsibility and Tech Transformation. 

Innovative Sales and Marketing (left to right): CHIEF Platinum Partner, Jason Craparo, Hovr and Aruba Hotel & Tourism Association President and CEO Tisa LaSorte, accepting on behalf of Boardwalk Boutique Hotel Aruba

Here are the main award winners:

  • Environmental Sustainability Award: Curtain Bluff, Antigua.
  • People (Staff) Development and Support award: Half Moon, Jamaica
  • Innovative Sales and Marketing award: Boardwalk Hotel Aruba
  • Social Responsibility Award: Rockhouse Foundation, Jamaica
  • Tech Transformation award: Bolongo Bay Beach Resort, USVI

People Development (left to right): CHIEF Program Chair Patricia Affonso-Dass, CHTA President Sanovnik Destang, Simone Woodfine - Jamaican native in the Turks & Caicos

CHTA President Sanovnik Destang says. “This year’s winners demonstrate how our region continues to lead with purpose, with people and with resilience. At a time when climate change is profoundly affecting Caribbean communities, including our brothers and sisters in Jamaica following Hurricane Melissa, these best practices remind us that sustainable, inclusive tourism is not just our future, it’s our responsibility.”

Social Responsibility (left to right): CHTA CEO Vanessa Ledesma, CHIEF Program Chair Patricia AffonsoDass, CHTA President Sanovnik Destang, CHIEF Platinum Partner Kasey Lohn - Interval International and Adam Shepard accepting on behalf of Rockhouse Foundation

Technology Transformation (left to right): CHTA CEO Vanessa Ledesma, CHIEF Program Chair Patricia Affonso-Dass, CHTA President Sanovnik Destang, Bolongo Bay Beach