From strategies to boost airlift and unlock growth in sports, wellness and cruise tourism opportunities, the Caribbean Tourism Organization’s (CTO) 2025 State of the Tourism Industry Conference (SOTIC) will tackle the issues shaping the Caribbean’s future as a leading global travel destination.
Taking place September 30 to October 3 at Hilton Barbados Resort, SOTIC 2025 will feature high-level panels, cutting-edge research, and actionable insights under the theme “Reimagining Caribbean Tourism: Research, Relevance and the Road Ahead.”
One of the key highlights of the regional meeting, hosted in partnership with the Barbados Ministry of Tourism and International Transport and Barbados Tourism Marketing Inc., will be the highly anticipated session “Caribbean Tourism: Trends, Truths and Trajectories” presented by the CTO’s Research Department.
This data-driven discussion will offer fresh insights into regional tourism performance, market dynamics, and future forecasts, helping stakeholders understand the realities shaping the industry today and the paths forward.
The conference also includes a “Ministerial Exchange on Caribbean Tourism”, where policymakers and industry leaders will debate sustainable development, inter-island collaboration, and strategies for improving regional and international connectivity.
Attendees will also explore growth opportunities in medical and wellness tourism, sports tourism, and the cruise and stay-over sectors, as well as insights from key source mar kets in the U.S., Canada, Latin America, and the EMEA (Europe, the Middle East and Africa) region
