Dona Regis-Prosper, Secretary-General of the Caribbean Tourism Organization (center) with Muriel Wiltord and

Monique Macaire-Sprott of the Martinique Tourism Authority

Martinique deepened its strategic partnership with American Airlines (AA) last month during “Threads of Influence”, a vibrant Caribbean-American Heritage Month celebration at the airline’s Dallas-Fort Worth headquarters.


The event, hosted by AA’s Caribbean Employee Business Resource Group, brought together tourism leaders, airline executives and employees to spotlight the enduring cultural and economic bonds between the Caribbean and the United States.


Muriel Wiltord, Director of the Americas for the Martinique Tourism Authority, joined representatives from The Bahamas, Belize and Jamaica in a series of destination presentations showcasing the region’s diversity, creativity and global appeal. Representing the French overseas department, Wiltord emphasized Martinique’s accessibility, safety, quality health care, and three UNESCO distinctions, while inviting attendees to “make it your own.”


The celebration also featured a high-level panel discussion with CTO Secretary-General Dona Regis-Prosper and senior American Airlines executives. Together, they explored the future of Caribbean tourism, with Regis-Prosper underscoring the importance of strategic partnerships, data-driven decision-making, and sustainable tourism development.


Martinique’s participation underscored its strong relationship with American Airlines, which offers nonstop service from Miami and serves as a key gateway for U.S. travelers.