As part of the implementation of its Reimagine Plan, the Caribbean Tourism Organization (CTO) has contracted Airport Strategy & Marketing Ltd. (ASM), a global leader in air service development, to deliver a strategic study aimed at tackling the critical challenges affecting regional air connectivity.
These challenges have far-reaching implications for tourism growth, economic development, and regional integration across the Caribbean.
ASM was selected through a competitive Request for Proposals (RFP) process reviewed and endorsed by the CTO Airlift Committee, which was established in March 2024 to guide regional efforts on air service development and connectivity.
By October 31, 2025, ASM will deliver a series of key outputs, including:
- A comprehensive assessment of current intra-regional air connectivity within the Caribbean
- Analysis of demand patterns and identification of route development opportunities
- Strategies to strengthen airline cooperation and partnerships to improve intra-regional travel
- Recommendations to enhance connectivity between Caribbean destinations and key long-haul markets
- A top-line review of existing bilateral agreements and the policy environment impacting connectivity
- Design of an efficient hub-and-spoke model for the region
- Recommendations to enhance CTO’s advocacy capacity in the area of airlift and connectivity
