CHTA guidebook to smart, responsible innovation

Published on AUGUST 4, 2025  

The Caribbean Hotel and Tourism Association (CHTA)   has released Artificial Intelligence Transformation Guide for Caribbean Tourism: Version 2.0, an expanded and updated resource that helps Caribbean hospitality and tourism stakeholders use AI in a practical, people first way, while preserving the warmth and cultural richness the region is known for.

Led by CHTA’s Technology Task Force and Co-Chair Christus Gill, Version 2.0 builds on the original guide launched in 2024 by incorporating new case studies, emerging AI trends, and real-world use cases across hotels and resorts throughout the region.

The guide also includes detailed strategies for data readiness, sustainable implementation, and ethical governance.

AI “AI is no longer on the horizon it’s here,” said CHTA President Sanovnik Destang. “This second edition reflects CHTA’s ongoing investment in our members’ growth and digital readiness. It’s part of our commitment to ensure Caribbean stakeholders have the tools to thrive, not just keep pace, as technology continues to reshape global hospitality.”

CHTA emphasizes that AI is not a replacement for people, but a tool to support teams, streamline operations, and elevate guest experiences. Members are encouraged to begin adoption at a pace and scale that aligns with their resources, culture, and brand.

Click here for a sample version of the Artificial Intelligence Transformation Guide for Caribbean Tourism: Version 2.0. Full access is reserved exclusively for CHTA members.