Heineken Saint Lucia recently partnered with local transportation company, Allez to give back to public drivers with credible track-records of practicing road safety in Saint Lucia.



This initiative falls under the company’s 50th anniversary celebrations and represents the 19th, 20th and 21st acts of its “50 ACTS of Kindness” campaign. 

Alexis Charles, Bus Driver - Castries to Vieux-Fort Route 

A team made of up representatives from Heineken Saint Lucia and Drink and Live Responsibly Campaign partner, Allez journeyed throughout the Castries city circuit to locate, surprise and reward three notable drivers for exemplifying proper road safety practices while on duty.



Corporate Affairs Manager, Louise Victor, explains the purpose of the initiative, noting that one of the key messages surrounding the road safety theme was “Arrive Alive.” 

Each driver was greeted with a variety of gifts. Jonel Duncan is one of the many drivers who work with Allez. He was completely taken aback and expressed his heartfelt gratitude for the gesture. 

Jonel Duncan, Allez Driver 

All roads led to the Gros Islet Bus Stand, where the team met up with Romigus Joseph, who’s been driving the route for approximately 30 years without incident. 

Louise Victor, Corporate Affairs Manager – Heineken Saint Lucia Ltd 

A Bus Driver who’s been operating on the Castries, Vieux-Fort highway for over 46 years, was the last to be recognized. Alexis Charles, better known as Cecil says he is proud of what he does and sees each customer as a person and not just an extra dollar.